Marketplace

2014 ALADN Marketplace General Information

One of the highlights of attending ALADN is the sharing of ideas and learning from our peers. ALADN encourages attendees to share and learn by participating in the Marketplace.

2014 Marketplace Award Winners:

Case Statements: The Ohio State University
Collections Materials: Virginia Commonwealth University
Friends of the Libraries: North Carolina State University
Library Public Relations Materials: George Washington University
Special Events: Texas State University
Stewardship Materials: Kansas State University
People’s Choice: Texas A&M University (for the Special Events category)

Have you had a chance to view the two Finals Frenzy videos that the University Library System at University of Pittsburgh produced? Here’s the link to the alumni video, and here’s the link to the parents video.

What is the Marketplace?

Marketplace is a designated space for conference goers to see, touch, and collect examples of marketing and communication materials provided by other conference goers. The 2014 Marketplace included examples of materials in the following categories:

  • Acknowledgment Letters
  • Annual Fund Materials
  • Annual Reports
  • Capital Campaign Materials
  • Case Statements
  • Collections Materials
  • Friends of the Libraries
  • Holiday Cards
  • Library Public Relations Materials
  • Marketing Samples
  • Newsletters
  • Special Events (invitations, programs, etc.)
  • Stewardship Materials
  • Anything innovative you want to share!

How Do I Participate?

There are two ways to include your library’s materials in the 2014 ALADN Marketplace.

1. Ship it!

2. Bring it with you!

2014 ALADN  Marketplace Awards Entry Guidelines

Thank you for your interest and participation in the 2014 ALADN Marketplace Awards Program!  The following categories were reviewed by our panel of judges during the conference in May:

  • Annual Reports
  • Capital Campaign Materials
  • Case Statements
  • Collections Materials
  • Friends of the Libraries
  • Library Public Relations Materials
  • Newsletters
  • Special Events (invitations, programs, Holiday, cards, etc.)
  • Stewardship Materials

Best in Show was awarded to the single best item of all categories in the program.

Please find the guidelines we used for entering materials below:

  • Each institution was able to enter materials in no more than three categories.  Items may have been printed or produced at any time, but should still have been in use for marketing and development activities.
  • All awards materials should have been shipped in advance to the conference hotel to arrive between May 14, 2014 and May 17, 2014.

You can still click to download and print the official 2014 Awards Entry Form, as well as click to look at the detailed shipping instructions provided by our host hotel.

For questions, please contact:

Kathleen Schmand
Northern Arizona University
Kathleen.Schmand@nau.edu

Jean Korinke
University of California, Davis
jfkorinke@lib.ucdavis.edu